If you’re creating and publishing content for your business good on ya! Content is exactly what Google likes when they index your site or blog in the search engines. And if you’re reusing content, even better, the shelf life of a post, depending on the channel you’re publishing to is pretty short. But how can you extend the life of a little piece of content even more?

Introducing your brand-spankin-new “Week in Review” email!

It’s pretty simple folks, you create a very easy to read email, with links back to each of your blog posts, infographics, new products, you name it.

You want examples, you really want examples? You got it! Here is an example of how Dasheroo does our Week in Revioo!

• We have fun with it – It was Movember madness around the Dasheroo headquarters! Well that is except for the girls.
• We test with it – The one with pictures by each article got 2.4% click rate where the one without images got a 2.2% click rate. Who knew?
• We monitor our unsubscribe rates since we also do a “Weekly Progress” email on Tuesday or Wednesday. We don’t want people having their inbox too inundated.

We love our Week in Revioo at Dasheroo!

eMarketer does a great job keeping it simple with just the linked headline, while SocialMediopolis includes more copy by each article. Either way it would be a great test!

eMarketer and SocialMediopolis do a great job with listing their content.

So why not give it a try and eek more eyeballs to all of the content marketing you do such a great job producing!